Why have a ordinary store launch when you can offer consumers a festive Store Carnival? This rationale drives Primedia@Home’s concept for store openings in LSM 1 - 6 communities. The process proves that an exciting party atmosphere coupled with interactive customer promotions significantly leverage store openings, revamps and launches and draw shoppers’ attention.

Store Carnival, a product of Primedia@Home, creates an exciting shopping experience for consumers. Promotional activities often commence in the parking area luring shoppers to the in-store activities. Primedia@Home deploys skilled promoters with vibrant out-going personalities to attract passers-by and entice them into the new store and to participate in product sampling.

“Well executed Store Carnivals drive more feet into a store than any other marketing concept we have investigated,” says Melvin Chagonda, Managing Director. “Not only does it increase store traffic, but the giveaways and promotional initiatives notably increase sales.”

Store Carnivals enable major retailers to maximise economies of scale, but Chagonda assures that Primedia@Home is able to offer smaller, independent stores similar benefits. This is achieved by selecting from three offerings, each a flexible campaign package. Campaigns can be tailored to suit the lifestyle, culture and language of the relevant community, and the budget of each store.

“If customers are having a fun, enjoyable experience while shopping,” concludes Chagonda, “the shop builds up a positive brand association guaranteeing repeat business.”