Nampak’s famous Twinsaver brand is promoting its luxurious pocket-sized tissue packs through targeted washroom media. Media owner and Unlimited subsidiary TLC, has made use of distinctive Mirror Decals and Talking Frames to communicate Nampak’s message: ‘Twinsaver, there when you need it’.

Andrew Kramer, MD of TLC says, “The unique graphics and strategic placement allowed Nampak’s creative team to emphasise the benefits that Twinsaver pocket pack tissues offer female consumers.”

The campaign utilised mirror decals with success in TLC’s Nightlife and mall holdings.  Upon washing ones hands, the consumer is greeted by the decal, displaying a friendly hand offering the consumer a tissue.  This visual tied in with synergised communication through Talking Frames and further promotional activity taking place at the basin.

TLC’s indoor formats have formed an integral part of Nampak’s previous campaigns and this successful relationship is now in its fourth year.  Hugh Wilson, senior brand manager of Nampak commented, “This campaign has allowed us to dominate the indoor media environment and reinforce our product over our competitors. We consider TLC’s medium an integral communication tool.”