New Häagen-Dazs menu to inspire the senses

The Häagen-Dazs Shops in Sandton City and the V&A Waterfront have launched a new menu, in addition to existing treasured offerings, that will appeal to all the senses. Not only will consumers be able to taste the innovative creations, but they will also be allowed to feel and explore them with a fashion magazine editorial-style menu with semi transparent layers and textiles.

“The new Häagen-Dazs menu has something for everyone”, says Cindy Hall, Marketing Manager of Häagen-Dazs South Africa. “The menu is presented as a book which allows the consumer to feel excited by the act of making choices and discovering new and different experiences.”

Creating appeal across seasons is vitally important. This includes mixing dark, dramatic pages in the menu with brighter, fresher more summary spreads epitomising the extensive Häagen-Dazs selections available. These range from Belgium chocolate delights to fresh fruit sorbets and desserts. “Consumers ‘eat with their eyes’ ”, says Hall. “This is why the menu features large double page spreads flooded with rich textures evoking the quality and luxurious nature of the ice cream.”

New menu selections include the Belgian Waffle Dream - scoops of Pralines and Crème and Dulche de Leche ice cream served with a warm Belgian waffle, sweet maple syrup, and freshly whipped crème. The Raspberry Pavlova, boasting scoops of Raspberries and Meringue and Summer Berries and Crème ice cream, layered with fresh raspberries and delicate meringue pieces finished with a swirl of freshly whipped crème and raspberry coulis, will not disappoint.

For those who like a taste of home, the scrumptious perfection of the Caramel Apple Cookie Crumble – scoops of Caramel Apple Crumble and Cookies and Crème ice cream combined with apple sauce and nut crunch, served with Vanilla Chocolate Chip Cookie pieces - will evoke nostalgic feelings of smelling granny’s apple crumble baking in the oven.

To elevate the overall Häagen-Dazs experience, the menu also offers a luxurious selection of hot drinks that will warm the heart, such as the Tiramisu Espresso, the Caribbean Hot Chocolate and the Belgian Mocha. The hot drinks can be enjoyed on their own, or with scoops of ice cream or sorbet side by side with a decadent selection of patisseries, muffins, brownies, and cookies.

The 80-year-old Häagen-Dazs brand is globally known for its philosophy of crafting super premium quality ice cream from the finest and purest ingredients the world has to offer. Häagen-Dazs own-branded stores have expanded the brand’s global success with the high-profile locations of its more than 800 shops in 55 countries.

About Häagen-Dazs®
Häagen-Dazs is a recognised worldwide leader in the super premium ice cream market and is synonymous with sensorial pleasure and luxury. Available in 55 countries, including South Africa, the same careful attention to quality founder, Reuben Mattus instilled into the brand remains today. All over the world ice cream lovers recognise the unique Häagen-Dazs logo as synonymous with the ultimate ice cream experience.

Häagen-Dazs looks, feels and tastes like real ice cream should. A long tradition of quality and craftsmanship combining fresh cream, skimmed milk, eggs and sugar, creates and incredibly rich flavour, smooth texture and creamy taste. There are no artificial additives, stabilisers, emulsifiers or colours in Häagen-Dazs ice cream. And because it contains less air, Häagen-Dazs is denser and richer than other luxury ice creams, creating its signature slow-melting creaminess.

Häagen-Dazs is available at the Häagen-Dazs Ice Cream Shops in Sandton City, Johannesburg, the V&A Waterfront in Cape Town, and selected retail outlets in Johannesburg, Pretoria and Cape Town.  Consumer queries can be directed to our toll-free number on 0800 116 766